Rooted in science. Built with growers.

A movement towards smarter, more sustainable growing across crops, climates and continents.

Capture
Analyse
Act
photo
6
Sites Live

We're actively working with growers across vineyards and mixed farms in the UK and New Zealand.

1M+
Data Points Analysed

Our models have processed over a million data points across drone, satellite and geospatial sources.

1,000+
Hectares Analysed

Enabling precision agriculture at scale - helping growers across entire operations.

A growing team of scientists and technologists

We work side-by-side with growers and leading experts - from agronomists to engineers - to develop solutions that make agriculture more efficient, sustainable and scalable.

From humble roots to a global vision

New Zealand trials begin.

At Ponderosa Vineyard in Marlborough, Maadhav tested hyperspectral imaging on his parents' vines, spotting early crop stress and uncovering parallels with material science. These trials sparked the idea for Project Voxel.

Momentum builds

Early crop analysis shows strong results - better yields, lower input costs. Word spreads. What began in one vineyard sparks wider demand, with growers across the Marlborough growing region seeking precision insights.

Project Voxel is born

Friends since University, Maadhav and Hamish officially register Project Voxel. Fuelled by overwhelming interest from growers, they set out to build an automated data analysis layer to make precision agriculture accessible at scale.

Maadhav Kothari and Hamish Haddow - Co-founders of Project Voxel in London

Incorporate in the UK - we're go

Our commitment to the planet took center stage. We launched carbon-neutral farming initiatives, scaled regenerative agriculture programs, and supported farms in reducing their environmental footprint — one field at a time.

photo